Fender Acquires PreSonus

Fender is making a bold move into music technology with the acquisition of PreSonus.

Fender has announced a major move into the music production space with its acquisition of PreSonus, a leading manufacturer of audio interfaces, digital mixers, and recording software. The deal, still pending regulatory approval, marks a strategic expansion for the legendary guitar brand into pro audio technology. With both companies sharing a passion for innovation, industry experts anticipate exciting developments as Fender integrates PreSonus’ expertise into its portfolio.

In a significant move within the music technology industry, Fender Musical Instruments Corporation (FMIC) has announced that it is in the final stages of acquiring PreSonus Audio Electronics, a Louisiana-based company known for its innovative audio interfaces, digital mixers, and music production software.

While the deal remains subject to regulatory approval and final closing conditions, both companies have signed a definitive agreement, signaling that the acquisition is all but finalized.

Founded in 1995, PreSonus has built a strong reputation for its accessible, high-quality recording and production equipment, including its popular Studio One digital audio workstation (DAW). The acquisition marks a strategic expansion for Fender, a brand traditionally focused on guitars and amplifiers, into the world of music production and pro audio technology.

Fender CEO Andy Mooney expressed enthusiasm about the acquisition, emphasizing the shared values between the two companies.

“We are thrilled to welcome everyone on the PreSonus team to the FMIC family and excited about the future growth opportunities available to both companies,” Mooney said. “Our teams share the same passion for music, the same commitment to innovation, and the same desire to inspire and equip current and future generations of artists.”

PreSonus executives echoed similar excitement about the deal. CEO Jim Boitnott called Fender the “right partner” to help the brand grow, while Chairman Kevin Couhig expressed gratitude to the Baton Rouge community for over two decades of support.

“We look forward to showing our current and future music community what this opportunity means for them,” Boitnott said.

While specific details on how the merger will impact both companies’ product lines remain unclear, industry experts anticipate potential integrations between Fender’s hardware and PreSonus’ software solutions. More information is expected to emerge in the coming months as the acquisition process unfolds.